Moon of Alabama Brecht quote
June 07, 2019

We Are Happy To Announce 40 Million Lifetime Pageviews!

Over the last week there were several meta-post about the Moon of Alabama blog itself. This is another happy one.

A week ago we announced some minor renovations of this blog's functionality. Smaller linking issues were fixed and the 'search' feature is now again available. The best though is that Moon of Alabama is now -thanks to Philipe- perfectly readable on mobile devices. Try it out and bookmark it on your smartphone!

Yesterday your host explained how this blog gets made. It may be astonishing that the typing up of a post is actually the least time consuming task. But it is only a lot of reading and research that allows for Moon of Alabama's exceptional thematic breadth.

Today we can all see the result of this work. Moon of Alabama just passed the mark of 40 million lifetime pageviews!

Here is a screenshot of the blog's statistics page taken today at 18:48 UTC or 2:48 PM EST.

This blog was created on June 30 2004. As it says on its About page:

This site's purpose is to discuss politics, economics, philosophy and blogger Billmon's Whiskey Bar writings.

Some time ago the commenting at Billmon's Whiskey Bar became a bit excessive. Billmon therefore closed the comments at his place on June 29, 2004. The community of commentators was left behind to search for a new place.

Moon of Alabama was opened as an independent, open forum for members of the Whiskey Bar community.

Bernhard started and still runs the site. Once a while you will also find posts and art from regular commentators.

Billmon since closed his Whiskey Bar and Bernhard, aka b, became an accidental blogger.

The first post on Moon of Alabama was headlined KISS for 'keep it simple stupid'. I still stick to that principle and therefore keep the original design. Don't expect any nifty updates or features.

Throughout the first years this blog was called up only a few dozens times per day. The "7332.37 Pageviews/Day" in the above statistics are thereby a bit misleading. Currently a page of this site is called up and viewed some 25,000 times per day.


Compared to some other sites the 25,000 pageviews per day are a small number. But it means that there are more than 10,000 people who visit the Moon on any average day.

During its first 12 years this blog was run as a private hobby. It is now one authors full time activity. He depends on the generosity of the reader of this site to keep it going. Please consider to donate to him.

Email - MoonofA @ - (take out the blanks) to receive my mail address and bank transfer data. Or use the Paypal button below to send whatever you think is appropriate down my way. (The Paypal account is in Euros. 1 Euro is currently about US$1.15.)

Thanks! - b.

Posted by b on June 7, 2019 at 20:04 UTC | Permalink


Congrats on an excellent milestone.
I wish I had heard of your site all those years ago.
I hope your current fundraising goes well.

Posted by: justin | Jun 7 2019 20:16 utc | 1

Thanks very much, b, for posting those stats! I've, long been curious as to the traffic visiting MoA and the resulting ratio of viewers to commentators. Simplified, 250:1 seems about correct. As a commentator, it would be nice to know how many of the 25,000 go beyond the article to read what we write.

Thanks yet again for your outstanding efforts!

Posted by: karlof1 | Jun 7 2019 20:18 utc | 2

@karlof1 @2 - As a commentator, it would be nice to know how many of the 25,000 go beyond the article to read what we write.

I don't know how many read down. But I am sure that many come for the comments as much as they come for the posts. Several emails I received in recent days especially mentioned that. It is one reason why I become a bit more rigorous with policing them (which actually takes quite some time to do.)

Posted by: b | Jun 7 2019 20:28 utc | 3

b @3--

Thanks for your response! It's very encouraging!

Posted by: karlof1 | Jun 7 2019 20:40 utc | 4

I come for the articles (wonderful) AND for the (bonus!) comments. Thanks to all the civilized, well-informed people on this page. And Thank You to this page's remarkable "non-English speaking" author. The best on the web.

Posted by: Evelyn | Jun 7 2019 20:50 utc | 5

Dear b. indeed thank you very, very much for all your hard work and insights. You are an incredibly important source of info on a surprising variety of topics. If I'm pressed for time on a particular day, I only read your site and then check the local weather - two things one should definitely be checking daily. Many of your commenters also add a lot - some others not so much. Thank you again and more $ support is coming your way from us.

Posted by: RibCluck | Jun 7 2019 21:07 utc | 6

hey b - kudos!!!

@ karlof1... good question.. my feeling is a good number come for the comments as well..

Posted by: james | Jun 7 2019 21:08 utc | 7

b congratulations on the milestone and the mobile phone enhancements. The improved accessibility will surely lead to even more pageviews.

Posted by: donkeytale | Jun 7 2019 21:24 utc | 8

You're welcome. Congratulations, B.! As they say in the music biz, the hits just keep on coming.

BTW, I was going to wait for the next open thread, and I hope this isn't a bad time... but I'd meant to ask if you fixed the non-functional HTML "U" (underline tag).

It's still listed under "Allowed HTML Tags:", but it's the only one that doesn't seem to work for me.

After all, you don't want to lose valuable pageviews from compulsive underliners. ;)

Posted by: Ort | Jun 7 2019 23:47 utc | 9

@7 james and #2 karlof1

One comes for b and stays for the comments. It's actually quite a big read when you take b's original analyses, with their latest and most pertinent links (as well as an unerringly sane perspective on events), and then add the supplementary links and the supplementary perspectives and conclusions, from comments.

I personally leave my few comments usually to serve as evidence or argumentation for any who may wish to read what's in it. Occasionally I'm hashing out a point with another commenter, but mostly I seek to be stand-alone. I regard the thread as more akin to a project log than a chat line. The project goal is to establish a large consensus on what's true.

karlof1, I regard your (much more prolific) work as similar in the way of offering evidence and testimony, and james I think of yours as validating the project log - both priceless roles. There are many others here I could express gratitude to also, of course.

And believing that many people may be reading - and at the very least the search engines are recording - makes it worth trying to make a summary of a link so people can know what's there, and to present information as clearly as possible. I always admired what bevin said: he doesn't come to have or win arguments, but to make his offering, and to take such from others.

I think the struggle for signal over noise is the greatest struggle any mind ever faces.

Posted by: Grieved | Jun 7 2019 23:50 utc | 10

40 million? No big deal, 39 million of those were probably just me. :)
By the way, since your fixes, your site looks much better on my cell phone. Thank you very much.

Posted by: Ook | Jun 8 2019 0:11 utc | 11

Grieved @10--

Thanks loads!! Your comment means quite a lot! Now to hook my laptop to my treadmill so I can up my activity level while keeping up my intellectual level!

Posted by: karlof1 | Jun 8 2019 0:36 utc | 12

@10 grieved... thanks.. i always enjoy and appreciate your input here at moa, along with many others as you also kindly note!

Posted by: james | Jun 8 2019 1:04 utc | 13


Your efforts to police the comments really make a difference.

It's disheartening to see unsuspecting readers drawn to respond to a troll and then have the thread polluted with the ensuing worthless conversation.

Some, like myself, sometimes respond to a troll so as to educate others about the misleading assumptions, false narratives, and faulty logic that is used but it's just a burden to do so. People that don't understand these things should be looking to the archives, not at the current discussion.

It helps that search is working now.

<> <> <> <> <> <>

As good as MoA is, it's a bandaid for the sad state of mass media. Ultimately that reflects a failed culture and dystopia.

Posted by: Jackrabbit | Jun 8 2019 1:29 utc | 14

is billmons stuff still available anywhere?
it would be nice to go and see where his prediction have proven correct.
another one i miss from the days long gone is Steve Gilliard. RIP

Posted by: Sabine | Jun 8 2019 8:36 utc | 15

hey, as always b i'm still here. about 20 minutes after KISS you posted the first open thread... soo, i guess that means on june 30th it'll be 15 years for me too. not commenting as much but heck, a day without moon? not for this barfly, best watering hole ever. one of these days, let's share another bottle of lagavulin.

Posted by: annie | Jun 8 2019 9:24 utc | 16

Congrats MoA.

I have been reading alternative media for some years now (a decade?) and came across MoA as it was mentioned by another. About 4 years ago I began collecting interesting sites into an HTML page, but just lumped them in as I came across them, organised by "type": Alt News, Podcast, MSM, People etc..

A week ago I revisited that, and did a "gut feel" ordering based on importance/frequency of desire to visit. There are 34 in the Alt News category (which is the top category), and you got placed at 7, which means I am one of your daily visitors. Your company at the top of that list are sites like Corbett Report, Consortium News, Zerohedge.

Apart from the well researched, lucidly written, independent view point, one of the greatest assets of this site is the LACK OF CLUTTER. Simple, clear, textual organisation. I thank you for your wisdom in maintaining that simple, clear organisation/presentation, and not filling it with imagery, horizontal menu bars and other clutter.

Oh, and I do read the comments, not necessarily all, but always some. I thank your community for their ideas and input.

Long live MoA.

Posted by: yesxorno | Jun 8 2019 10:22 utc | 17

40 million – that is a lots of page views. Félicitations ! My earliest visit to Moa must have been registered within the first few thousands. I don’t remember which post it was. Aeon ago.

MoA remains a welcoming oasis in the harsh desert of disinformation and noise. It is one of the few places where I read the comments, or at least skim them… Thank you for keeping them sane.

Posted by: philipe | Jun 8 2019 12:08 utc | 18

Something is wrong with you PayPal donation account. I cannot donate from Australia.

Posted by: gfb | Jun 8 2019 12:22 utc | 19

B in this world of kaos, war and political trickery. Where the main media have sold their soul to the devil !
You bee, provide a hive ! of social activity, a colony of news hounds foraging the planet for news nectar, and on your blog turning it into prize winning honey.
I also respect the hard workers in ‘comments’ I forgive the drones that enevatably in habit most ‘hives’
Some times the blogs gets attacked or raided but the strength of your colony always prevails.
When you said the other day ooh look a squirrel I automatically thought it was a distraction like the skripal squirrel!!! By the way what ‘did’ happen to the skripals ?
Will email you in few days time for details of sending some fiscal pollen.
Keep buzzing.

Posted by: Mark2 | Jun 8 2019 12:24 utc | 20


You do very good work.

Posted by: JOHN CHUCKMAN | Jun 8 2019 12:57 utc | 21

It is certainly a great feedback for you, and a huge motivation for your work. And it is encouraging to see.

But the meta questions continue to plague me.

First and foremost: How can all this great potential this site (and a few select others) in the alternative media be transformed into something that actually has an impact for the majority of citizens?

E.g. my family: They never read online, let alone alternative media. They watch TV, just like most people. They suspect they are mislead, but a blog like this is lightyears away from their way of consuming news.

We may be better informed, more active in pursuit of thruth instead of consuming, but does it matter much?
Only if we find ways to push the information from blog like these into the broad mass of people, it will have a chance to be heard.

For this we need the funding, the manpower, the collobrative spirit and professional journalistic skills to turn alternative media into a real player.
With Apps for your Smartphone, Smart-TV, with Live-TV-Station, with millions of $ to finance documentarys, original reporting, a diverse network of reporters in all major countrys, legal experts... And still staying true to ones values..
Without that, we are lone lost voices, no matter how true our cause is.

Posted by: DontBelieveEitherPr. | Jun 8 2019 14:52 utc | 22

@ DontBelieveEitherPr. who wrote about scaling up b and similar REAL journalism sites and efforts.

Moon is like a butterfly in the tropics flapping its wings powerfully and causing storms all over the world. In that same world other energies are coming together and causing even bigger weather patterns that are challenging the structure of the historical flows.

Us commenters may be lone voices but we represent supportive and enabling points that will converge over time. Challenge yourself to bring the wisdom expressed by b and other here to your family, close and extended. You make it sound like much of what is shared here is etherial while I think it represents the core of our struggles as humans. Your family may provides some perspectives us folk in the forest are missing.

I was told once that all we have to share with each other is the example of how we live our lives. We must all strive to be butterflies like b but understand that whatever we do with good intention is good enough and the outcome must be let go of.

Posted by: psychohistorian | Jun 8 2019 15:19 utc | 23

This has been a great source of information and a place to share knowledge and discuss ideas.
The lack of overt political direction is also welcome. Places like the Burning Platform or Naked Capitalism have good information, but are heavily skewed right and left to the point where it is not useful or productive to interact with the majority of regulars.
Keep up the good work!

Posted by: c1ue | Jun 8 2019 16:13 utc | 24


You are one of the objectively intelligent ones for sure but I wouldn't take any of this that seriously...blogging is a form of infotainment for the masses and has no connection to real-life political activism. Occasionally, someone with a lot of talent rises out of the whiteysphere to big time media status. Greenwald and Silver are two examples, fwiw.

I could see b making a similar jump in a more alt media direction if he wishes...he may not...and I support his career wherever he wants to go with it. This is definitely a thought provoking blog including many of the comments but let's maintain a realistic perspective.

Essentially, this blog, as others in a similar vein, is an exercise of white privilege.

Posted by: donkeytale | Jun 8 2019 17:26 utc | 25

I hope b can happily ignore the silly, childish, self-absorbed identity politics navel-gazers who think that everything that happens within their dysfunctional "family" is somehow relevant to the rest of the world. "Exceptional" Americans seem to think their massive egos have the gravity of black holes which when combined is enough to get the entire universe revolving around them. It is best to ignore these individuals rather than try to piece together meaning from their delusion-based utterances.

Know that MoA serves an important function, not just on the Internet but in the world at large.

Posted by: William Gruff | Jun 8 2019 19:08 utc | 26

Awesome and much deserved.

Posted by: Alaric | Jun 8 2019 19:58 utc | 27

Your influence far outreaches your readership numbers. Serious and intelligent people read your blog and are often led by your peerless analysis ...

... and we speak to people, you know.

Posted by: ThereisaGod | Jun 8 2019 19:59 utc | 28

"Keep it simple stupid." Yeah, I sort of got the message. I have always tried to limit myself to two paragraphs. I like that you are taking this moment b. when not so much is happening - but a fuck of a lot is simmering- to tell us about your life. When I got annoyed with MOA a while back it was because the level of comments I thought were below what you warranted. Since then some great people have arrived and I am so happy about that.

Posted by: Lochearn | Jun 8 2019 23:38 utc | 29

Boeing planned to wait three years to fix a non-working safety alert on its 737 Max aircraft and sped up the process only after the first of two deadly crashes involving the planes.

The company acknowledged that it originally planned to fix a cockpit warning light in 2020 after two key lawmakers disclosed the company’s timetable on Friday.

Posted by: Arioch | Jun 8 2019 23:56 utc | 30

@30 Boeing was seriously fucked by Wall Street. It took the heart and guts out of a brilliant company.

Posted by: Lochearn | Jun 9 2019 0:05 utc | 31

@ 31 lochearn.. the usa has been seriously fucked by wall st... unfortunately many ordinary people in the usa are hoping wall st will be their retirement fund and etc. etc. too... they are putting a lot of faith in wall st... with actions like these, it can't continue indefinitely.. in fact, it is headed for a crash.. boeing is one of the wake up calls along the way..

Posted by: james | Jun 9 2019 5:16 utc | 32

Congrats. The money you could have been making all these years is also something to think about?
I think you should start reading into web/ads and get part of that money funding program.

Also, as you become bigger, bigger parties will start investigating you personally and what you write...

Posted by: Zanon | Jun 9 2019 12:28 utc | 33

Zanon @33

Not a good idea for a journalist/analyst/blogger who wishes to remain independent. Just look at how bid a deal it is for content creators to be "demonetized" by YouTube, as an example.

Capitalists front you some money capital --> you become dependent upon that income --> capitalists own you.

That's how the empire's rules based order works, or at least part of how it works. Bombs are another part.

Posted by: William Gruff | Jun 9 2019 13:39 utc | 34

Web advertising makes any blog or other internet property the pawn of Google, Amazon and Facebook.
Whether by delisting from platform, de-prioritizing appearance in search, CPM rate reduction, etc - this is the steel fist inside the velvet glove.

Posted by: c1ue | Jun 9 2019 15:12 utc | 35

Congratulations Bernhard on this astonishing milestone.

You said above that this was not your early goal, yet the organic evolution of your blogging skills, your choice of topics and the ever-changing group of expert commenters has created a must-read source for thousands of thirsty readers.

I do enjoy the continued fiction of this site as a bar, a forum, a public space. Your choice to remain free of ads and clutter is commendable.

Although I tend to believe I've read every post and thread, I am surprised to discover how much I've missed over the years. I know you hosted an in-person event back when, I would have given my eyeteeth to attend. I still have not met in person any of my fellow barflies, although there are many in my region, the Pacific Northwest of North America.

I feel privileged to have read so many of your informative and thought-provoking, even controversial posts. Along the way you have attracted an amazing and vocal audience including dear Rememberinggiap, Malooga, DeAnander, Stoy, OkieByAccident, the stalwart Annie, professional curmudgeon Debsisdead and so many others of this fine, growing community.

The current patrons aren't too shabby neither.

I continue to look for new posts every day, perhaps once again about cranes, recipes or any further personal glimpses of you, our exemplary curator.

Si vales, valeo.

Posted by: jonku | Jun 10 2019 4:04 utc | 36

William Gruff

I see what you mean but every larger site/blog depends on ads, even new alternative media - I am talking about i.e: Google Ads/Adwords, something you could gain easily thousands of dollars a month on a site like this from what I understand, that is a step needed to be taken at this stage to move this site to an even bigger crowd in my opinion.

Posted by: Zanon | Jun 10 2019 11:16 utc | 37

Also I am sorry if this have already been asked but what about nested comments on this site, would it be possible?

Posted by: Zanon | Jun 10 2019 11:18 utc | 38

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