A piece in the New York Times reports about second generation immigrants in Britain who now emigrate to the Islamic State:
Leaving behind the Western opportunities their parents came to Britain for, those young Muslims make for a promised land of religious virtue, Muslim community and righteous revolution.
“It’s the ultimate marketing success,” said Mr. Akunjee, who represents the families of three teenage girls who recently absconded to Syria. “They manage to sell a war zone as a Muslim safe haven.”
One Kenneth Roth, Executive Director of Human Rights Watch, finds that lamentable:

“They manage to sell a war zone as a Muslim safe haven.” says the NYT quote. But who are "they"? is t the Islamic State? Are the dozens of beheading videos the Islamic State publishes really promoting a safe haven? Why would anyone feel safe with all such killing and gore? Are "they" maybe others involved in such a lying "safe haven" marketing campaign?
How about the Executive Director of Human Rights Watch?

"A surprising safe haven is ISIS area" said Kenneth Roth. It is Kenneth Roth who is promoting Islamic State territory as "safe haven". He also laments that such marketing stunts lure people to emigrate there.
Not only is Kenneth Roth a lying piece of shit when he falsely promotes damage pictures from Israel's war on the people is Gaza as damage done by the Syrian government. He is also an active promoter for the Islamic State selling it as safe haven for Muslims to then lament about the "ultimate marketing success" of his campaign.
Well, I guess donors to Human Rights Watch get what they pay for.
h/t @les-politiques