The problem of selling turds:
Taking the risk of ruffling a few feathers, Yigal Palmor, the spokesman for the Ministry of Foreign Affairs, attributed Israel’s poor image to the possibility that too much is being done to create positive attitudes toward the country.
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There is no reason for an Italian, a Spaniard, or a Frenchman to have a particular opinion about Israel, he observed, but they do have opinions, “because we endlessly reach out to them.” Then they start to think for themselves about Israel, and the effect may be quite different to what was intended.
Imagine that: People start thinking for themselves about turds and conclude that turds stink.
Who could have known …