BRUSSELS – (RBN) – In an effort to shore up support for its globalization project NATO has hired a high-caliber manager to head its new marketing department.
As the New York Times reports today the job will go to Michael Stopford, an executive from the Coca-Cola Company. Mr. Stopford has spent
two years guarding Coca-Cola’s image and will join NATO as deputy
assistant secretary general for strategic communication services in
August.
A trusted source in Brussels confided to RBN that Mr Stopford was selected after he impressed the NATO secretariat with a list of new slogans he exclusively developed for NATO.
The source gave RBN access to the list.
As part of NATO’s future global image campaign one of Mr. Stopford’s slogans, printed below, will be selected and engraved in all NATO weapon delivery systems and ammunition.
- NATO Revives and Sustains
- When It’s Hard To Get Started, Start With NATO
- All Trails Lead To NATO
- NATO Goes Along
- Time Out For NATO
- Good Food And NATO Just Naturally Go Together
- NATO Follows Thirst Everywhere
- For People On The Go
- It’s The Real Thing
- I’d Like To Buy The World A NATO
- NATO Adds Life
- NATO Is It!
- Can’t Beat The Real Thing
- Always NATO
- All the world loves a NATO
- Welcome to the NATO Side of Life
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