Moon of Alabama Brecht quote
April 9, 2008
Style-less-ness is also a Recognizable Style

by DeAnander
lifted from a comment

Kunstler talks about "freeway architecture"– buildings like giant
cartoons, designed to be perceived as a stylistic gesture out of the
corner of an eye while flashing by at 65 mph.

Recently a friend and I were driving through the outback of inland
British Columbia on our way to Quesnel and frothing a little at the hideous trophy
homes springing in in random places along the highway. We mulled over
for many miles just what it was that was so depressing about this
buildings.

First, we decided, there’s the deliberate clearcutting of
every tree and shrub on the lot to make it "more efficient" to build a
big house (i.e the builders can be as stupid and brutal as they wish
with vehicles, as the acreage around the house has been reduced to bare
dirt or gravel). But there was something more than that, something more
disturbing than just an absence of trees.

Finally it clicked for me. These trophy homes look commercial
— that is, they look like commercial architecture. they look like
steak houses, they look like Borders bookstores, they look like an
upscale Starbucks in a resort community, they look like the central
atrium of a ski lodge, like a yuppie Western-wear emporium, like some
kind of fakey "Mom’s cookin’" restaurant in an upmarket mall. These
homes look like shopping mall architecture. They are designed in
mimicry of the "freeway style"… slightly smaller in scale, but the
style is faithfully copied.

And this in turn made me think how the architecture of rich people’s
houses always mimics their concept of power. When knights in armour
ruled the land in recent memory, great houses of the wealthy were
designed to imitate castles, which were originally armed
fortifications. When the power of the Church ruled the land, rich
people’s houses had stained glass windows, dark soothing wood work and
vaulted ceilings. When industrial artificers were the dominant class,
rich people’s houses became "art deco industrial" with a lot of brushed
stainless, plain "functional" decor like an idealised locomotive,
"rationalised" design. And now, corporate franchise barons rule the
world and rich people’s houses look like franchise outlets.

Or so it seemed to me, as the truck rolled on into twilight and the
thinning edge of the great boreal forest, ravaged by pine beetle and
trophy home developers (mange on two different scales, reflections of
the same Wetiko culture).

And speaking of which

Taiga, taiga, turning brown,
beetle-eaten, burning down:
no jet flight or SUV
is worth this slo-mo tragedy.

Comments

Speaking of cartoons.
You’ve nailed it again DeA.

Posted by: beq | Apr 9 2008 11:19 utc | 1

Have been thinking about this a bit.
DeA is right in a sense that some people copy the style of the dominating factor for their houses. But there is also the other way around. Industry (in the wider sense) trying to copy some style of homes for their outlets.
The central atrium of a ski lounge may be an attempt to look like a private home. The “Mom’s cooking” fakes a private home. Some malls try to look like a street with small houses (usually unsucessful).
So while there is a style-copying from the trend of power to a private home, the other way around also happens and it may even been some kind of cycle in that.

Posted by: b | Apr 9 2008 12:45 utc | 2

Brilliant!

Posted by: Boogiedown | Apr 9 2008 13:32 utc | 3

I remember back in the 80’s, when new houses were still modest compared to the McMansions of the 90’s and 00’s, a girlfriend looked at a subdivision under construction and asked “Are those houses or shopping malls?”.
Then it occured to me: these homes are designed for people who dream of living in a shopping mall!
Look at the way they are built – downstairs a home furnishing, electronics and appliance showroom, with an upstairs gallery featuring the contents of several shoe stores, a clothing/sporting goods store, and a toy store.
Not to mention the auto showroom out in front of the house…

Posted by: ralphieboy | Apr 9 2008 14:36 utc | 4

Fuckin genius. There should be t-shirts with your face on them to wear. Fuck.

Posted by: …—… | Apr 9 2008 14:53 utc | 5

Great discussion, how the commercial strip style matches new houses. Another slant–How long do the houses last? It just has to make it to the flip. A few years ago, you could rely on a flip after five years. Those days are over. Two technical changes facilitated the style.
One was truss construction (with truss plates, introduced in the late 70s). Traditional roof framing required deep dry framing lumber, and considerable carpentry skill. The guy who taught me to use a framing square said he once used it to predict Halley’s comet. With trusses, practically any span could be roofed using fast-growing 2x4s, the truss shop did all the design, and the only skill required was preventing a progressive truss collapse before the sheathing is put on. Developers like “cut-up” roofs, and despise the look of post-war simple roofs. A hundred years ago, a complex roof system, with dormers and varying cornices, meant there was a variety of living conditions beneath. Now the complexity of the roof is independent of uses below—it all starts at the top plate. The attic is a useless forest of web members.
The other was OSB (Oriented Strand Board, but nothing’s oriented), introduced in the late 80s. The wood industry argues that the veneer-quality trees for making plywood are going fast. I’ve also heard that the plywood shops were union, the OSB plants are not, can’t verify that. It is of varying quality: some recently shipped to Iraq had fist-sized holes in it and would break in two if picked up by one person. OSB is manufactured under high temperature and pressure, so it must, of necessity, relax over time. Before OSB, a building could be made, in theory at least, to last indefinitely. With OSB it cannot, it will naturally degrade to mush even with the best design and upkeep, we just don’t know when. It is much more sensitive to moisture than plywood. Once it begins to relax and fluff, the loss of structural properties accelerates quickly. The results of fire tests are not encouraging, either. In a way, the US went off the gold standard onto the petroleum standard, and if the basket-of-currencies movement kicks in, it’ll be on the OSB standard. That’s pretty dumb.
Normally, you’d think a decline in skill and quality basic products for frame construction would lead to a tightening of the market. But the “advances” fed dreams of bigger houses. The same thing occurred when mortgage discounts began to be offered for homes that were rated as energy conserving. Prospective homeowners took advantage of those discounts by buying larger properties. Now our local energy utility is starting an Energy Portfolio project, in which a surcharge will be added to all payments, and reimbursements will be offered for proof of purchase of insulation and other energy-saving commodities. As if we could consume our way to conservation. Like Orwell saying Consumption is Conservation.
If the flip days are over, and house values are still trying to find the floor, perhaps that’s not all bad. Its value as shelter might begin to peek through. What to do about all the people who hold on to these houses, or barely hold on, or those who lose them to foreclosure? Eliot Spitzer pointed out last Valentine’s day that Bush ordered the OCC to preempt all existing state predatory lending laws. I doubt that troubled homeowners will view Bush, as Spitzer did, as predatory lending’s Partner in Crime. Speaking from inside the construction industry, it’s too easy to blame Bush and the mortgage bankers. We let this crap slide. Dang.

Posted by: Browning | Apr 9 2008 14:56 utc | 6

Great comments Browning, but as far as non-style goes in the commercial look of contemporary houses – besides the hodge-podge appropriation of various style elements thrown together – is the insistence on sticking a big fat (up to a 3 car) garage right on the front of the house. Talk about a trophy display. Or the effects of car culture, has all the appeal of a new car dealership minus the pennants and spinners with a salesman out front.

Posted by: anna missed | Apr 9 2008 16:53 utc | 7

@Browning, fascinating post. I am not a builder and don’t know the jargon, but I recognise all the attributes you describe — the attic space that is a useless forest of 2x4s not even available for storage (yet more conspicuous wastage), the pressboard (OSB) being used more and more for wall sheathing (wrapped in Tyvek or similar for “moisture proofing”, hollow laughter).
I lived for over 20 years in a nearly 100-y-o house made of sawmill redwood, milled when 2x6s and 2x8s were really 2×6 and 2×8. It lived through several earthquakes. Termites lunched happily off the soft pine cosmetic sheathing and trim, but they didn’t care for the old, hard, dense heart redwood of the core structure. It creaked in storm winds and was not “up to code” but if prudently maintained it should stand another 100 years. However its most probable fate is to be bulldozed so that a pressboard mini-trophy-home can be built on the tiny lot.
It’s generally recognised throughout the boatbuilding world that good wood is a vanishing resource and most of what is on offer at the lumber yards is trash wood. “You just can’t get the wood anymore” is a doleful chorus wherever sparmakers, riggers, wooden boat repair artists congregate. And there’s a kind of simmering rage among these artisans when they mutter that much of that fine old-growth wood was made into chipboard and newspapers. The situation is exactly analogous to — no, it’s the same process as the fisheries collapse. I have said before at MoA and elsewhere that people are eating fish today that my Granddad would have used for bait; the “high value” fish have been decimated, driven to the point of rarity and/or extinction (“commercial extinction” as the industry calls it with inadvertent truthfulness), and all that is left are “trash fish” (by earlier standards — human adaptability means that they are now considered normal eating). Same is true in the world of food production generally: capitalism has focussed on enormous quantity and maximal profit squeezing (i.e. deskilling and labour shedding) while liquidating high-value resources, so that huge numbers of people are eating, basically, industrial waste, byproducts of slaughterhouse, mill, and cannery, food-like substances as devoid of human skill and care as they are of nutritional value.
The end result is a kind of hollowness all around: “food” that is not really food, “wood” that is not really wood, houses that are not really houses… all this bankruptcy masquerading as wealth, under a thin skin of brightly coloured plastic.
In areas more heavily inhabited for more millennia than the temperate North, this liquidation proceeded to its end equilibrial state and left the kind of Asian feudalism we know from literature, cultural osmosis, history: a biome reduced for the most part to fast-growing weedy species and human food crops, a small number of aristos enjoying the very scarce high-value, durable resources remaining (good wood, animal protein, open spaces etc) and a large population of peasants creatively using low-value, quick-growing, weedy biota for housing and food. We seem to be headed there.
But the spooky thing about the capitalist version of feudalism is that even the “trash” materials foisted off on the peasants are unsustainable and fossil-intensive (like factory-caught and -farmed trash fish, like cruddy pressboard made from — and doesn’t this make your hair stand on end — old-growth hard and softwood looted from the S Hemi, like trash oils and carbs from the massively overcapitalised food processing sector). So even the peasants are deprived of creativity or self sufficiency and become clients of the vastly wasteful fossil-fueled liquidation machinery instead of gleaners or repurposers working outside it…
It all makes my head hurt. And my heart.

Posted by: DeAnander | Apr 9 2008 16:56 utc | 8

sad post/thread. makes my heart hurt too.

Posted by: annie | Apr 9 2008 17:30 utc | 9

We are all Mad Maxes now.
I lived in a brick house in Brooklyn, built in 1929 as part of an attached four-house development.
This type of house is common on the East Coast; long and narrow from the front with a tiny garden and stoop, living room, dining room and kitchen on the ground floor, with two bedrooms and bath up.
Over the course of 10 years we had the entire ground floor walls and recessed ceiling replastered (!) and removed, stripped and re-installed all the doors, sash windows and hardware, had the oak floors (hand-nailed with beautiful dark inlay patterns in every corner) redone, changed the oil burner and tank to natural gas, redid the flat roof (3 men, 3 days at 90-100 degrees!), rebuilt the kitchen from scratch (stripping and refinishing the original cabinets, adding new shaker-style maple cabinet doors), replaced the upstairs plaster with new drywall, and finished the basement including washer and dryer.
Much of this work we did ourselves with the guidance of a relative who had spent his life building houses and upgrading and repairing homes of the same vintage.
During this time the contents of the garage in back ebbed and flowed with materials, tools and trim.
The neighborhood, originally a Scandinavian working-class area known variously as Sunset Park, 8th Avenue and Labskaus Boulevard had fallen into disrepair by the 1990s.
During the decade I lived there it grew vital again as Chinese vegetable stores, butchers and fish markets, then restaurants, cell phone stores and tea shops replaced the original taverns, shops and restaurants that once served the carpenters and tradesmen and their families.
The Chinese were drawn by the inexpensive buildings and, of course, the fact that the Avenue was named with the lucky number 8! Apparently they formed clubs or associations that pooled income until a business could be purchased, then the proceeds went back to the fund until another member could be set up in turn. This system works like gangbusters, and boy can they build!
First a groundfloor business would be stripped out and used to sell vegetables and other simple goods, then an upgrade to a dry-goods store or restaurant, while the family lived upstairs. Within the span of a few years the entire neighborhood for twenty blocks or more was completely revitalized.
All well and good except that the commercialization killed my immediate neighborhood near the subway station with overwhelming pedestrian and automobile traffic arriving each day for fresh (live) fish and produce delivered at the crack of dawn by noisy trucks, not to mention the nightly round of clanging garbage trucks picking up offal and other food waste.
So the affordable “fixer-upper” was a lovely place to live for a while, with off-street parking and a twenty-minute commute to the City.
Alongside the gentrification, house prices quadrupled over the same period of time. The final straw was when the owner house at the other end of the row passed away and her family sold it to a developer who extended it out to the street and turned it into a doctor’s office, complete with a lighted sign advertising bus trips to Atlantic City.
The houses stood on 12-foot lots so the commercialization encroached from the avenue to about 36 feet from my front door. Today the second house is now a restaurant, with another restaurant next door on the other side.
As it turns out zoning laws which in NYC keep businesses on the avenue and away from the residential streets are fungible, with the certification left to the engineer who signs off on the construction plan, not properly regulated by the city.
Yes, I did enjoy living in this vibrant mixed-use community, but the noise and smells, not to mention the continous torment of shoppers who double-parked their cars in our driveway combined to force us out. Please note that it was not ethnicity, simply the tremendous density that was the issue. Think of a four-lane avenue literally choked with traffic, exhaust and car horns, while the ten-foot wide sidewalks are filled within a few feet of the curb with boxes of produce and buckets of live fish, with a crowd of pedestrians rivalling Disneyland passing through to shop. Fine for them, a trip to the market, but I was living there!
The inflated value of our house was reflected in the nearby boroughs and we could not afford to move locally, so eventually my wife and I sold out and came to Canada.
Ironically the house did not sell until the very last bit was complete, a bathroom renovation. So we lived in the fully-complete house for only about two weeks before moving away!
My original intent was to describe the durability and practicality of the old square brick houses of Brooklyn. Built to last with handcrafted details throughout, and able to be restored decades later.

Posted by: jonku | Apr 9 2008 18:59 utc | 10

In a sideways way, this seems related. From discussion of Afghanistan, survival, opium trade, and western-style change.

Foreign aid donors and consultants working in Afghanistan often complain that Afghans “lack capacity” and suggest programs of “capacity building” to enable Afghans to develop their economy and state….
[M]any of these internationally accepted standards and practices do not work very well in Afghanistan, since they presuppose a set of interoperable systems that do not exist. …
Sometimes when a consultant tells me that Afghans lack capacity, I try to imagine my interlocutor being forced to survive in Uruzgan province with two jaribs of land and a goat. I wonder if this person would be capable of transferring billions of dollars from undocumented workers in the Persian Gulf to families living in remote villages with no banks or telecommunications. I wonder if he could transform a local conflict incomprehensible to outsiders into a million dollar business funded by superpowers that h have been convinced they have existential stakes in the outcome. I wonder if he could smuggle emeralds out of Afghanistan to buy weapons and ammunition in Ukraine and transport them across seven closed borders into the Panjshir Valley. I wonder if he could create a multibillion dollar a year industry in one of the world’s poorest countries with no government by turning those handicaps into assets in a world with an insatiable demand for illegal addictive substances.
A brief examination of the people of actually existing Afghanistan indicates that they do not lack capacity. If they lacked capacity, they would be dead by now. But they have developed capacities to deal with their actual situation over the past several decades. During that time, the ability to apply for a grant from USAID was not particularly useful. Intelligence agencies are much less demanding of financial accountability and deliverables.
Instead, Afghans developed capacities that enabled them to survive and in some cases prosper under conditions of insecurity and high risk….
… [T]he Bonn Agreement of 2001 called on the interim administration of Afghanistan to establish a new central bank to emit currency in a transparent, accountable fashion. In 2002, when the Afghan government decided to implement this measure by demonetizing the old currency and issuing a new one printed with advanced technology, the IMF told the government that Afghanistan lacked the capacity to carry out such a change, as it had no functioning banking system. The IMF recommended dollarization of the economy instead.
Under the leadership of Minister of Finance Ashraf Ghani, the Afghan government rejected this argument and succeeded in changing the currency within a few month. The exchange was completed without incident in early 2003.

Posted by: small coke | Apr 9 2008 20:07 utc | 11

Nothing enduring; nothing substantial. Just a show for a snapshot. Architecture for the age of house-of-cards leverage and investment bubbles. I call the style Plastic Ozymandias. It says “look on my line of credit and despair.”

Posted by: rjj | Apr 9 2008 20:24 utc | 12

Small C. that really is a feel-good piece. I agree, it sorts well!!

Posted by: rjj | Apr 9 2008 20:26 utc | 13

I’m still trying to figure out the cultural underpinnings of US wood frame house construction. The technical side is pretty easy and may be a sufficient determinant—got wood, at least early on.
A few years ago I read Jim Webb’s book on the Scots-Irish, who began leaving northern Ireland in 1700. They arrived in the only port that would accept them, Philadelphia, surrounded by British brick manor-style construction. They moved westward through the German stone farmhouse area, then to western Pennsylvania on the west side of the Appalachians. Webb says the Scots used wood construction in Scotland, always on the move from British forays. My Scottish friends don’t buy that. Anyhow…
Once they became established in western PA, they migrated south along the ridges and hollers, carrying only a rifle and a Bible. They became the buffers between plantation settlers and the Indians. They were the backbone of the Confederate army, willing to shoot anything blue, because someone told them that blue guys were bad. This culture became the NASCAR culture. DuPont supports the NASCAR driver Jeff Gordon because its marketing people determined that there is no group on earth with stronger brand loyalty than the NASCAR culture.
There is a lot of culture signifying in sprawl housing: density of houses on land, cottage-industry production, itinerant builders, pickup trucks, radio on, ready to replace materials with cheaper stuff, thinking of code officials as the enemy (I worked on crews that would pull out the powder-actuated tool, Ramset, and drive fasteners into concrete with a .22 gauge load, whenever the inspector would come around, just for fun), the country gingham look to interior wallpaper and drapes, anti-urban exteriors. SUVs. The housing culture all seems so NASCAR, so Appalachian, a hideout and refuge against the money crowd on one side and some perceived wild savages on the other.
There’s a lot more to it, and the discussion here is so helpful, you can’t imagine.

Posted by: Browning | Apr 9 2008 20:52 utc | 14

I was curious about these clearcut style lots in woodsy places. If you fly into Atlanta you can see thousands of homes siiting on clears cut into the lovely pine forests. They look like Vietnam era firebases! I was talking to a good architect/builder in CT. He hated those huge monsters and saidf that the size of the house and bath count drives the septic field size. Big house = HUGE septic field and there cannot be any trees on on top or within x feet of the S/F. Combine that with smaller lot sizes you and end up with Mcmansion nieghborhoods that look like Khe San in 1968.

Posted by: DC | Apr 11 2008 20:36 utc | 15