Moon of Alabama Brecht quote
March 18, 2007
U.S. Losing International Business Attitude?

This week I am helping some friends at the Cebit IT fair in Hannover. (The reason why I didn’t post much the last days.)

It’s my twentieth-something visit to the fair, so I am used to all the hype by the 6,000+ exhibitors and the long walks across 70 acres of exhibition space. 

Something that struck me this year during the usual walk arounds and dozens of evaluation talks is the lack of U.S. exhibitors. The usual big ones, Microsoft, Cisco, AT&T are there of course, but the number of small U.S. soft- and hardware companies has shrunk.

According to the statistics (pdf), there are 195 exhibitors from the U.S. this year, but 602 from Taiwan, 471 from China, 197 from Hong Kong and 215 from South Korea. As far as I remember, the first years of Cebit fairs were dominated by big and small U.S. companies and only a few came from Asia (besides the local German companies, which usually make up some 30% of the total.) 

I am not sure why this is the case. One reason may be the different attitude to customers. The U.S. sales folks, usually very friendly but speaking only English, always have the very greatest product. But when one asks for customizations they are shaking their heads or just start repeating their initial sales pitch.

The Asian folks, also very friendly and sometimes even too servile, share their capable translators. They know that their products are not perfect. If you ask for a bell here or a whistle there, their master technician will appear within a minute and you will have a serious delivery time and price quote within a day or so.

Technically the products from Asia are always internationalized. They will accept various date codings, time formats etc, though their localization, i.e. the translation into other languages, sometimes lacks quality (often with funny results.) By comparison the smaller U.S. software products often lack even basic internationalization. One Web 2.0 calendar product I looked at even insisted on am/pm time formats. The business models are insufficient too: "Sorry, our website for updates will only accept credit cards."

It is the attitude expressed in this recent Boing Boing post:

Pi day (3.14etc) was celebrated by mathophiles around the world earlier this week.

Who around the world celebrates on a date format of 3/14?

Even a billion dollar U.S. high tech weapon system like the F-22 breaks down when crossing the international date line. How does the U.S. ever plan to make more international relevant products again?

After 9/11 one would have expected some general additional awareness and considerations for international issues. My anecdotal impression is that the U.S. business world, aside from the very big companies, has instead lost in international attitude. Given the huge U.S. current account deficit, this attitude needs to change again.

Comments

Brad Delong who links to Rachman (see March 16, *How to lose our soft power*) toches on the topic that tourists and workers (not illegal immigrants) as well as professionals on exchanges for a very short stay (eg. conference) are becoming scarcer and scarcer. Actually, the numbers are quite staggering, one needs to look them up carefully.
So far, afaik, the US reaction to its own mad paranoia has been to create ‘fast track visas’ (cost is 10,000 dollars but that won’t be on the Gvmt sites today) and other ‘special’ procedures to accomodate big corps and big biz. The very powerful, the very rich, can by pass the Patriot Act and official procedures – Lords of the Manor, all that. Few people. Very few. The friends of friends, etc.
About scientific exchanges they care not at all, even seem to want to stop them.
The problem is that Disney or Marriot depend on tourists. Attracting clients and running proper ‘biz’ or is no longer a consideration of the US Gvmt.
Selling abroad, in fairs, etc. is also over in ‘ordinary’ areas, such as books.
link

Posted by: Noirette | Mar 18 2007 18:49 utc | 1

America used to just assume that people would learn its language and learn to adapt their systems to run on American specs. Christ, we still refuse to think or work in metric units.
Britain made the same mistake with its technology after WWII. How do they place in the international technical pecking order?

Posted by: ralphieboy | Mar 18 2007 19:01 utc | 2

b,
I think answers to your questions may be from reasons due to the strength and effects of intellectual property rights (an oxymoron in some respects). Perhaps U.S. companies can afford to be just plain lazy; and the other effect of this “over protection” is the easy monopolization of markets. Even some of these Chinese “tweakers/customizers” may pay royalties in some way to U.S. large players. Too many years have passed for me now concerning the “Digitalization of the World” as I was taught (and became part of) over 30 years ago in Electrical Engineering classes at Purdue. I am not familiar with this CeBIT exhibition, so I probably should not say too much without further details. However, I did notice NOT seeing a lot of major U.S. digital technology companies, besides the much less smaller ones, on just a quick casual look at the CeBIT participant list. Quite noticeable in their absence are Intel, SAS, IBM, HP/Compaq, Oracle (Peoplesoft), Intuit (Quicken/QuickBooks), Symantec (Norton Security), Sage-Quantum (PeachTree), and on and on. Also, perhaps smaller U.S. companies are struggling now. This trend has been common for over a decade. I wonder precisely to whom do many of these larger companies direct their marketing efforts?
Not entirely off- topic, where is ASKOD’s post on Intellectual Property and Software Pirates when you need it? Did I miss it or is it still to come?

Posted by: Rick | Mar 18 2007 19:28 utc | 3

Irrational Numbers and People Department
b,
I never understood the U.S. date format of month-day-year. Never made any sense when I was a child – I always got it wrong and now with the digital age, it makes even less sense. In my personal business, I have always used the date backwards as a Purchase Order Number, that is, year-month-day. I do this so Purchase Orders will automatically sort when listed by computer software. However, I would spend more time on the phone trying to get the sales person to get it right that it was almost impossible. Finally now, with Web Ordering available from my distributors, things work fine.
Why the U.S. public and government continues to use month-day-year formatting is beyond me.
Regarding pi, here is a line from our old Electrical Engineer’s chant: “Cosine, secant, tangent, sine!…3.14159!” And that is as many digits of pi that I ever could remember and more than I ever remember needing.

Posted by: Rick | Mar 18 2007 20:23 utc | 4

@Rick – HP, IBM, Intel, Oracle etc. are there but not listed under US but with their German or European business entities. What is missing are the smaller ones – the companies with 10-20 people who are looking for new business. As the Cebit is the biggest IT show on earth, that’s the place to go …
The intelleectual property issue may be valid to a certain point. The US is doing the best it can to push for rediculous regulations on that internationally.

Posted by: b | Mar 18 2007 20:42 utc | 5

b, any Indian/Chinese companies there?

Posted by: Cloned Poster | Mar 18 2007 21:29 utc | 6

@b:

You may have a point, but frankly I smell “I want the U.S. to be losing its technological edge so I’m going to highlight the bad stuff” in this post. Do a recount with the U.S. companies who have sent their local branches over counted as U.S. companies, and tell us how things stack up then.

Also, of course, a lot of U.S. companies have come to the conclusion that trade shows are a waste of money — E3 is gone, the U.S. Macworld is dying because Apple wants to pull out, etc. (And you can see why: the Internet has replaced a lot of the functions for which people and businesses used to use trade shows. Why spend a bunch of cash to send your employees to look at the state of the art when you can do it for pennies from home? And, conversely, why bother setting up a booth when the customers aren’t going to come?)

Posted by: The Truth Gets Vicious When You Corner It | Mar 18 2007 21:35 utc | 7

b,
Just wondering … I think I remember you mentioning a couple of days ago that you only had dial-up Internet connection while your were away. Was that just when you were initially setting up your display or while staying in a hotel? Isn’t free wireless 802.11b or greater available at the show for you and everyone else?

Posted by: Rick | Mar 18 2007 21:45 utc | 8

Rick,
it is still in my head. Has been a busy pirate…
Btw, in Sweden we write dates as day/month. So we are more prone to celebrate pi approximation day on 22/7 or 7.22 as it would be written in america.

Posted by: a swedish kind of death | Mar 19 2007 1:48 utc | 9

Rick, I’ve been in the field about as long as you have. When I left school for the world it took forever to find a job–the US was still in the throes of the ’69 recession which hit aerospace very hard.
I moved to California and went to work for one of the “seven dwarves” after Snow White being able to offer me only a job in marketing support back home. Fortunately, this was in Sunnyvale, smack dab in the middle of what would become Silicon Valley. I found the microelectronics revolution amazing and built my MITS Altair 8800 almost as soon as it came out. Shortly thereafter, I left Grumpy and went to work for one of a long series of startups, eventually running my own operation.
There was a lot of camaraderie back then; real estate prices were reasonable and the the Santa Clara valley was full of technical talent. You could rent space in an “incubator” industrial park for not a lot of money; surplus stores were plentiful and you always had a friend who could slip you a part you needed, particularly if you were one of the regulars at the Wagon Wheel. Manufacturer sales reps would talk with you as if you really meant something (I was treated to a monthly lunch by the Intel sales guy whether I wanted it or not).
It was exciting and intense and manufacturers knew that, while you probably would flop, there was a chance that you just might succeed.
By the time the mid-80’s came around, the atmosphere had changed dramatically. It mattered less about what you were trying to do than who was providing venture capital. New employees wanted lavish pay and benefit (not to mention stock) packages even though you were just a startup. Real estate prices went through the roof.
The attitude changed, in short–from people who were doing something for the excitement of it to those who were looking to get rich quick.
I pulled up stakes in 1990. I couldn’t take it any more. Frantic, crowded, all of the orchards and fields plowed up for tilt-ups; it really was unpleasant.
Nowadays, of course no one in the US manufactures much of anything, so who really needs engineers, particularly when there are excited hungry–and cheap–engineers in India and China willing to do the work.
As far as internationalization, that’s just shortsighted stupidity. In 1978 we had already fitted our computer system with Thai, Katakana and Cyrillic and were looking for a reasonable way to do Kanji.
In spite of increased travel among US citizens, there seems to be less real curiosity nowadays about other cultures. Very strange.
(BTW, Rick, my prof in EE466 never thought that the microprocessor (not invented yet) would amount to much. Go Boilermakers!).

Posted by: cpg | Mar 19 2007 1:49 utc | 10

cpg,
Good to hear from you. I graduated in 1973, and totally agree with your summary of the beginning of the digital age. It was fun and there was cooperation amongst us little guys. Nobody was too important to not talk or help you. An ‘Apple II’ friend and I would meet with a good programmer and he would teach us 6502 machine code routines in his basement in the evenings. He was just happy to teach us. Understanding the basics have proved invaluable over the years, though I am pretty well out of it all now. I never did much programming, but had a few good programmers work for me on special consulting jobs. My first product for sale (I advertised in Creative Computing – remember that?) was the Happ Electronics Hi-Fi Adaptor, where I used a tiny transformer to isolate the Apple II’s output transistor directly to an RCA phono pin plug. Worked like a charm and sold thousands. Of course, Creative Labs took care of that after a couple of good years with the introduction of a total sound card. That was OK, as there were so many other projects I had gotten involved in.
I remember when I first got a 286 CPU machine. My brother, who was younger and a very good software programmer remarked “You will never need anything that powerful!” I bring that remark up to haunt him whenever he gives me a quick answer without thinking.

Posted by: Rick | Mar 19 2007 3:34 utc | 11

Big time ot, and I would have waited till there was a new open thread as the current one has reached capacity (usually when b puts up a new one) but I thought this should be seen now:
U.S., IDF hold joint exercise on response to nuclear attack (March 21 and 22nd)

Israel and the United States are conducting a joint military exercise whose main goal, according to military officials in both countries, is to hone the allies’ abilities to fend off missiles equipped with nuclear, biological or chemical warheads.
This year’s Juniper Cobras drill, in contrast to those in recent years, will not involve intercepting live missiles due to logistical constraints associated with last summer’s Lebanon war and U.S. deployments.
The Israel Air Force’s Air Defense Artillery Brigade and the U.S. Army Corps’ 69th Air Defense Artillery Brigade are taking part in the maneuvers.
Israel is testing the latest version of the Arrow and Patriot PAC-2 anti-missile systems.
The Americans are testing, for the first time, the capabilities of their Terminal High Altitude Area Defense (THAAD) and Patriot PAC-3 systems.
The aim of the exercise is to measure the response time in the event of a missile assault on Israel, the missile interception capabilities and the communications, battle management and command-and-control systems of both countries.
Major Peggy Kageleiry, U.S. Army public affairs officer for Juniper Cobra 2007, told “Army Times” that despite the limitations of this year’s exercise, the computer simulation has proved valuable in advancing the primary purpose of Juniper Cobra, which is to improve the allies’ ability to cooperate against common threats.
“It’s all about interoperability – and the more we train together and exchange ideas, the readier we’ll be in any future scenario that may require joint or coalition operations,” Kageleiry said.
An Israeli defense official said the live-fire interoperability drills will resume in the next Juniper Cobra, tentatively planned for spring 2009.
Juniper Cobra is the name given by the U.S. Army to the maneuvers, which are part of an American emergency plan to defend Israel from missile attacks. The exercises, which began in 2001, have in the past involved the deployment of U.S. missiles on Israeli soil and trials of the Patriot missile system.

babelfish translation from German:
Landesweite Atomschutzübung in Israel

Country-wide atomic protection exercise in Israel Israel plans a country-wide atomic protection exercise for the coming month. With the test intended for 21 and 22 March is to be played to the end the case of a nuclear attack on the country, communicated the emergency services on Monday. Were rehearsed both the scenario of a solid missile attack, and Israel it in the past summer during the war against the schiitische Hisbollah-militia in Lebanon, and an attack with non-conventional rockets had experienced, explained a speaker stomach David Adom, the Israeli counterpart as the red cross. In the exercise the task forces of army, police and fire-brigade therefore participate. It was announced siren alarm for the whole country.

the German article above is the only thing I could find with a date on it, but there are a lot more articles on this exercise in English, but none have a date.
Israel, U.S. hold large-scale joint missile defense exercise

JERUSALEM: Israel and the U.S. are conducting a large-scale missile defense exercise aimed at combining their systems, American and Israeli officials said Sunday, as both countries warn that Iran could obtain nuclear weapons and long-range missiles.
The operation, code-named “Juniper Cobra,” is taking place in the Negev desert in southern Israel with thousands of American and Israeli troops. Both sides described the timing as routine, denying a direct connection to the Iran threat.

Seeing as how we know about 9/11 and the London bombings occurring on the same day as terror drills, this next one ought to be widely publicized before hand- like, “we’re watching you”…
‘Coincidentally’, the 21st is when the UN is meeting to vote on sanctions for …. Iran…

Posted by: Uncle $cam | Mar 19 2007 5:08 utc | 12

@cpg:

As far as internationalization, that’s just shortsighted stupidity. In 1978 we had already fitted our computer system with Thai, Katakana and Cyrillic and were looking for a reasonable way to do Kanji.

[Didactic mode on] If displaying different character sets were all that was needed to make a system internationalized, then internationalization would have been completed on all the computers in the world by about 1990. Looking at the documentation I have here as an example, Macs could handle international text editing properly (that is, the built-in API could theoretically handle mixed left-to-right and right-to-left text, multiple character sets, and different sized byte encodings in the same run of text, and the system had support for multiple input methods) in 1987, but there was no system-level API for parsing a string into a date/time construct until 1991, and there wasn’t a system-level control for letting the user interact with a date/time dynamically until 1997. And it wasn’t until even later that the fundamental time constructs were revised to be absolute times (instead of time-zone-less numbers which had to be interpreted in light of settings in the OS). And that’s just OS-level support; even now there’s nothing to prevent some boneheaded programmer from recording the date as a string, which won’t parse if the system is changed to a different language. (It’s a lot easier to do the right thing now, but doing the wrong thing is just as easy as it always was.) [Didactic mode off]

Posted by: The Truth Gets Vicious When You Corner It | Mar 19 2007 6:33 utc | 13

Uncle $ @12: ‘Coincidentally’, the 21st is when the UN is meeting to vote on sanctions for …. Iran…
Also on March 21: this and this.

Posted by: Hamburger | Mar 19 2007 15:32 utc | 14

@CP – see the numbers in my post – lots of Chinese with hardware, India not so many , mostly “service” offers, i.e. programming
@Truth – I consciencly tried to not set the US in a bad light here. But the usual common “country stand”, where hundreds of small US companies were used to exhibit, has shrunk from 1 1/2 hall to less than a half one. Those used to be the stands with the really interesting “future” stuff. Now the Asian folks dominate the scene.
@Rick – connectivity – I am lodging in a private home, little connectivity. Cebit of course has maybe 100 gbits – no problem there.

Posted by: b | Mar 19 2007 17:31 utc | 15

@Truth:
If displaying different character sets were all that was needed to make a system internationalized, then internationalization would have been completed on all the computers in the world by about 1990. Looking at the documentation I have here as an example, Macs could handle international text editing properly (that is, the built-in API could theoretically handle mixed left-to-right and right-to-left text, multiple character sets, and different sized byte encodings in the same run of text, and the system had support for multiple input methods) in 1987, but there was no system-level API
Perhaps you have a point, but consider that I was referring to a system released in 1978. Heck, the machine couldn’t remember the date between power cycling and whatever API you got was courtesy of the dialect of BASIC that the system used. Dates were maintained in Julian format, so the issue of “month” was up to the application software–and each country tailored its own apps from our baseline code. Date formats could be whatever was customary.
User interfaces came a long way on microcomputers between 1975 and 1982, mostly thanks to Moore’s Law. Doing various character sets on a Mac is trivial, because it’s got a graphic display–we were restricted to character-mode displays with ROM generators. Operating systems generally weren’t much on early micros–there was simply not the addressing space or horsepower to do much.
But in defense of the US manufacturers of the 1980’s when such stuff began to get reasonable, I believe that MS-DOS could accommodate dates in either MM/DD/YY or DD/MM/YY or YY/MM/DD formats as early as Version 1.25. At least my old documentation shows an API to set the format.

Posted by: cpg | Mar 19 2007 17:46 utc | 16

@cpg:

Irrelevant. The Mac* could rearrange its date display from the beginning as well. You could also display and, to a limited extent, edit in non-Roman character sets using font manipulation, but until 1987 no matter what font you used, the Mac system was still “thinking” in Roman. A truly internationalized system does not merely display localized data properly, but also makes it easy for the user to interact with data using the rules which govern their particular localization. That this was even a problem didn’t occur to most English-language developers until about 1995. Even Java, which started off in 1995 with a lot of advantages from the standpoint of internationalization, didn’t include a GUI date control until the JSpinner in Swing, in 1997, which is also when the Mac added such a control. (And, as usual, SWT did it later and better than Swing, as long as you don’t mind limiting your program’s compatibility.)

* I keep using the Mac as an example because I have access to its early history in detail. At a garage sale, I came across the first six volumes of Inside Macintosh, which give the technical documentation for programmers up through System 7 (1991). Since the later stuff is mostly online, it’s very convenient.

Posted by: The Truth Gets Vicious When You Corner It | Mar 19 2007 20:35 utc | 17

@Truth:
20-20 hindsight is wonderful, but the world was a much different place back then. The largest market for small computer systems was still the USA, not even Europe. So it made a lot of sense. We barely made a dent in marketing to non-English-speaking countries, as they weren’t really ready for it. We did best, perhaps in Japan, who had already begun to embrace the technology. We also did okay in Argentina and Mexico. And we’re talking very primitive technology. Try doing what you describe with a 2 MHz CPU, 32KB of RAM and floppies for storage. That we were able to include indexed-sequential file management as part of the operating system was remarkable for that time.
—————————
I’d also like to submit that one of the other reasons that we may have lost an edge is due to the decline of the GI Bill. Many major business ventures were founded by veterans from WWII, Korea and Vietnam who got their education paid for courtesy of Uncle Sam. Of course, we also had the military draft back then, so we were drawing from a wider cross-section of the population than we are now.
Nowadays, when a student comes out of school, he’s likely to have loans in the 6-figure range to pay back. This might be very confining regarding career paths.
I’m not certain, but it’s a thought.

Posted by: cpg | Mar 19 2007 21:49 utc | 18

@b,
Great to hear from you in Hannover. This is only the second year I’ve missed CeBIT in the last fourteen and I had planned to ask you if you go. Perhaps we might meet for a beer next year. It truly is an amazing thing to see so many nerds from around the world in once place. I’ve exhibited at Comdex, PCExpo etc. in the US back in their heyday; but was totally blown away by the global scale and nature of the Messe on my first visit in ’93. It is the only show I know of that combines the hardware, software and telecom sides of IT, and for a golden period consumer electronics as well. I go simply to see whatever I haven’t seen before, and to take the temperature of things, and since the first visits have managed to walk every aisle in every hall. One day I’d like to spend a year in Hannover and go to every industry show on the site.
I’ve talked a few of my American siblings into coming with me over the years, but still very few US IT contacts of mine have even heard of it.
I passed up this year partly because I’m sick of the lousy weather there in March, partly because the blogs and news sites now fill in many gaps, and partly because I had the hunch it might be a bit slow. What is your view on the overall level of energy? In ’02/03 it was a bit of a ghost town after the ’99/’00 extravaganzas, but it came back pretty well. What is the “new new thing” this year?
ps. I generally now attend as a journalist, and the presse centrum provides free wifi.

Posted by: PeeDee | Mar 19 2007 22:32 utc | 19

@cpg:

That’s no excuse. The existence of Moore’s Law should have clued people in to the idea that someday computers would be cheap enough to be a global phenomenon. (It’s a little like manufacturing: the existence of modern factories in a country means that forty years from now, that country will be losing its manufacturing business. Modern factories mean lots of manufacturing, which means demand, which mean higher wages. After a few decades, the wages will still be high, but the factories won’t be modern any more, so it makes sense to build new factories somewhere with cheaper labor. This is a cycle which has repeated several times.)

A 32 KB, 2 MHz CPU machine might possibly be a little slow — although the whole point of using a library is to allow abstraction, so really there should have been a function to handle text-based date interactions, which would then have been localized — but no such excuse can be made for the Macintosh, which was 128 KB and 7.83 MHz (and ran on 400K floppies), or the equivalent PC systems of the mid-80s. The very first Macs were already loading internationalization data for display purposes; it would not have been difficult to create a date-selection control type, which would have been localized and loaded at startup. (That’s what they did with all sorts of other stuff.) You could implement a minimal GUI version — the equivalent of a JSpinner.DateEditor without the type-select function — for a machine of that era in a vanishingly small amount of space/RAM. A JSpinner is only slightly more complicated than a scroll bar, and is very similar in implementation: there’s a number in the background which is updated, and up and down arrows you can click. True, such a thing has one extra piece of state information (which part of the date is selected to be controlled by the arrows) and can theoretically be unlimited in scope, but on the other hand you never have to track a mouse drag or figure out how large the little thumb part should be. Somehow everyone working with GUIs got scroll bars, but it took another decade to think about dates.

The heavy debt load of modern students is partially the fault of the GI Bill. When the GI Bill came in, as you rightly say, lots of returning soldiers went to school. When the draft ended, there was a dramatic decline in enrollment and the schools were suddenly left with staff and facilities vastly in excess of the number of students. As a result, a lot of schools closed down, and those remaining jacked up tuition to stay solvent (and/or build up a endowment to see them through any future dry spells). Without the GI Bill, this would not have happened.

Posted by: The Truth Gets Vicious When You Corner It | Mar 19 2007 23:14 utc | 20

Speaking of wierd conventions, the Germans insist on writing decimal points as commas and vice-versa. It is a real pain in the butt to convert tables, but I did learn a trick: first, replace your commas with some figure that does not appear in the table (such as ! or #), then use universal seek-and-replace to replace your decimal points with commas, then turn your ! or # back into decimal points.

Posted by: ralphieboy | Mar 20 2007 13:35 utc | 21

Back to b’s original question.
Cost of European travel has become very high for the small guys. Remember when you could buy a euro for seventy cents?
Available cash has dropped in the last few years as our hidden recession eats away profits.
I showed at our annual industry meeting every year here in the states between 1988 and 2003, as the big companies steadily increased their domination until attendance had dropped (less interesting stuff to see) to the point where it was an expensive and dull to participate.
The interesting growing markets were by that time in Europe, so now I go there whenever cash is available. Oh and the newer euro-based enterprises are much more energetic and creative.
Lastly, it will pay to factor in the focused economic demolition currently in play, especially here in USA. I have trouble planning for a future based on the dollar.

Posted by: rapt | Mar 20 2007 15:02 utc | 22

Looks like this is getting into programming/IT nostalgia. You know when I wrote this time-slicing, prioritizing task manager for CP/M …
@ralphieboy – the majority of countries is using a comma where the english speaking countries are using a decimal point …
@peedee – next to Cebit only two fairs in Germany you should not miss – both in April:
Hannover Industry Fair – really ten fairs in one – as big as Cebit but all industrial technologies
Bauma in Munich – huge, machines for mining, road building, tunneling, construction, cranes …
As of Cebit – still huge, less consumer electronics but also less consumers. Some 90% of the vistors seem to be professionals. This is much better than in the late 1990s when kiddies were around.
Theme of this year? Difficult to say – I was very impressed by some interfaces that worked with gestures and the applications involved in that – Matrix reaching the market …

Posted by: b | Mar 20 2007 20:03 utc | 23